Giorgio Armani Samsung have unveiled have unveiled their new mobile phone at Milan Fashion Week which easily qualifies to be the the world’s most safety-conscious mobile. The phone, of a credit card size, has a built-in ‘rape alarm’ function which can be activated from a pocket or even handbag. By pressing an easy-to-locate volume control button four times in quick succession - which can be done through jeans or any heavy material including leather, the phone send an automated emergency text to five pre-programmed family or friend phone numbers. Recipients can then call the person and gauge the situation and contact the police, who can then use the mobile’s GPS tracker system to locate the person.

The Giorgio Armani Samsung handset also has a more advanced tracker system in case of the phone being stolen. Once the SIM card is removed and replaced from a stolen handset, a secret SMS is sent to three pre-set numbers containing the new phone number of the unauthorized user and thus helping to track the lost device. The phone weighs less than a Mars bar, is just 10 millimeters wide, a 3 mega-pixel camera, full internet access and ‘uGo’ - an adaptive interface that automatically responds to the user’s environments. Displaying a landmark picture of the owner’s local city, the picture adjusts to display depending on whether it is day or night. The cost of the phone is £375 or approximately $758.

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